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So often franchise buyers will talk to a few hotshot salesmen in various companies when out shopping for a franchised business of their own. The Salesmen will literally attempt to become their best friend in the world. The franchise buyers inherently like being treated like royalty and will shop many different franchisors and often get […]
Let’s face it, many businesses cringe when they think of dealing with banks when they are looking to set up merchant credit card accounts. The truth is that in order to be in business in this day and age as a merchant, you must be prepared to accept and process credit cards. Most especially […]
Have you ever followed a snail? I arrived at the office early and noticed a snail on the glass door of the office. It was interesting watching this little rascal move along its path ever so slowly. Please understand that I wasn’t just watching the snail move. That would have driven me crazy. Snails move […]
Before creating an internet sales/marketing campaign or focusing
your products to their niche market, you need to know how buyers
think, what their habits are and how to persuade them to
purchase from you.
Marketing analyses are constantly performed by companies around
the world to measure their effectiveness and how to deal with
the new customer’s behaviors, and the competitor’s strategies;
and […]
For many years as a sales manager, I would only hire the stereotypical sales representative. You know the typeon a human relations continuum or scale of zero to ten, with the ten representing a candidate who is totally gregarious and outgoing and the zero, someone who is introverted with few people skills, I’d always recruit […]