Individual Infos

Beyond the Mass Markets

5
Aug 2009
Why I Love Casio Watches
Posted in Jewelry Parlor, Shopping Scouts at 6:47 am |

In April 1946 Casio was established by Tadao Kashio, an expert and engineer in working on technology parts, in Mitaka, Tokyo, Japan. 1st the firm was named Kashio Seisakujo. Not until 1957 the company has been renamed Casio Computer Co.,Ltd. He was convinced that people’s lives could be bettered by society modern goods. Today it is a multinational firm with 13.000 members of staff developing electronic apparatuses with its main offices in Tokyo, Japan. It is not only well-known for its huge sized and long-lasting wristwatches but also for digital cameras (EXILIM), laptop computers, musical instruments, calculators, audio equipment, electronic lexicons, computer printers, and cell phones.

A very lucrative idea

His earliest key product was the legendary “yubiwa pipe” permitting the smoker to fume the cigarette to its knob. The pipe consisted of a finger ring and the wearer had the possibility to smoke while he had his hands free. After the Second World War Japan was destitute and cigarettes were expensive. So Kashio’s innovation became successful. In 1957 Casio made the world’s leadoff compacted calculator (all electric) with relay technology public. In the 1980s the firm achieved great popularity with its home keyboards and low-priced electronic instruments. It also became well-known for advanced and varied wrist watches. Furthermore Casio wrist watches could present the time in various zones, display altitude, atmospheric pressure, temperature and – in addition to that – GPS positions. The firm was also among the first producers of analog and digital quartz crystal wrist watches.

A extended mixture of models

The primary G-Shock watch, the famous “DW-5000C”, was published in 1983. Twelve years later the “DW-5600E” – a G-Shock wrist watch including a modern EL LCD panel – was released. In 2007 the world’s slimmest chronograph powered by solar was announced. The “OCW-S1000J” called the “Oceanus Manta” is only approximately 8.9 mm in size. Specially popular are Casio’s special dual function wrist watches called Wave Ceptors (analog and LCD). To keep precise time they perpetually get signals from an atomic clock.

Casio’s corporate philosophy

Casio’s firm credos are inventiveness and contribution. It shows the firm’s assurance and effort to produce the kind of unique and successful products that simply Casio can. Goods including a lot of useful functions assist people in their usual habits and make sure that society is moving onward. Furthermore, the products should bring joy to them and generate a different culture. Whenever a new creation is broadly adopted, new market areas occur, and this on the other hand develops enlargement in related sectors of industries. Casio watches

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